Belong helps fill the gap
The app was developed by Israeli entrepreneurs, including Eliran Malki, co-founder and CEO, who lost family members to cancer. They all realized that at various stages of their loved ones’ treatment critical information was missing and experience and knowledge were sometimes only attained in hindsight.
There was a gap that needed to be filled, they felt. Valuable information could be shared to help others manage the process in an intelligent, efficient and easy way. Patients should be able to shake off their sense of loneliness and anxiety and get support and guidance from others who understand their predicament.
So, they created an app that aims to help.