Graphic Novel to Raise Awareness for Inflammatory Bowel Disease
An IBD campaign
The comic is a testimony for a three-way collaboration between big players in very different industries, combining the expertise of pharmaceuticals, illustrators, and IBD advocates. Teams were made of marketers from the giant pharmaceutical company, Takeda, and representatives from both Marvel and CCFA. People of different talents sat together brewing and brainstorming new ideas for this campaign.
