Branding & Exposure

Steps a Medical Practice Should Take to Enhance Their Brand

Steps a Medical Practice Should Take to Enhance Their Brand

It’s important to enhance your brand as a doctor. This will bring more patients to your practice, which has a number of benefits. First of all, it’ll mean more income for you as a physician. More income will result in a more relaxed lifestyle. Once you cover your financial needs, you can start to focus on being an even better doctor and other things, such as doing research. This, of course, applies to any profession. Another perk is patients will feel like they’re part of a great practice. It’s the same reason people wear clothes made by certain brands, because they are naturally attracted to things that are well-known. Of course, they also understand that, since your brand is on the rise, you must be doing something right and thus must be a good doctor. There are a number of factors you can work on to improve and build your practice, the most important of which is you. Others include having an online presence and working with your staff to ensure they’re the best they can be.

The most important element is you. The quality of care you provide will make or break your practice and then your brand. Nothing affects a doctor’s reputation more than word of mouth. Your patients will either speak wonders of you, which will result in an influx of more patients, and the cycle will keep going until you’re booked for the entire month, or they will dislike you and will spread the word that you’re a terrible doctor. If people start thinking you’re a bad doctor, it’s unlikely anyone will take a chance on you or allow the opportunity to change their mind. Your relationship with your patients has to be built on trust and mutual respect. Every patient’s concerns and questions must be addressed adequately. Being a good clinician is essential as well, so you’ll need to be up to date when it comes to your specialty, at least, and very well trained. Don’t spend too much time promoting your brand in various ways and then wondering why it isn’t working, when you yourself haven’t been the best doctor you can be to your patients.

How personable and efficient your staff is will also be a key deciding factor. I’ve always believed the people working under someone are usually a reflection of that person; an organized and meticulous boss will hire organized and meticulous employees. It’ll be very hard for someone who is organized to work with someone who isn’t. At the same time, someone who’s messy won’t really care if the people working for him/her are unorganized. Hiring clever people will also decrease the number of problems that may occur and, if they somehow do, a smart person will be able to deal with it without having you intervene at every minor issue. This will give you time to focus on what’s really important: your patients. Problems such as scheduling can greatly disturb patients. I, for one, would rather not revisit a doctor who has long waiting hours, regardless of how good he/she is. Efficient staff members will also save you time and resources as they look for ways to do things correctly without wasting resources and with minimal errors.

SEO and becoming listed on search engines will definitely benefit your brand. Everything is done on the internet these days, and finding doctors is no exception. If your name shows up with various searches, this will make patients feel like you’re a knowledgeable, qualified person. You can also achieve this through working on research and publishing articles. If a person is looking up their symptoms or illness and your name shows up as having done research on that particular disease, they’re very likely to pay you a visit.

Another way to promote your brand online is by creating a FindaTopDoc Doctor Profile. People often visit the website to find doctors. Keeping your information updated can help boost your brand. Adding an updated picture will also make you more familiar. Pictures can be a major deciding factor, actually; people sometimes decide which doctor they’ll go to solely based on their pictures. A test was done where a group of people was showed pictures of two different men, and, when asked which of them they would rather have as president, most people chose the same person even though the pictures only contained their faces and no other information was given. This proves individuals choose people for certain jobs based on facial features we don’t fully understand. Make sure your picture is a friendly one; you wouldn’t want to give the impression you’re mean or rude.

Telemedicine will promote your brand as well. It’s basically providing healthcare services through technology. This includes giving consultations via telemedicine apps. If you have a high rating on these apps, patients will know you’re a good doctor and will likely contact you. Of course, this will result in office visits if they’re in your geographical area, since not everything can be done through video calls and texts. It will also help you build connections with other doctors as you consult each other through the application.

Making appearances on television will definitely boost your image. Showing up on talk shows to discuss medical issues and diseases will not only build your brand locally, but perhaps even nationally or internationally. Just make sure you know what you’re talking about, because nothing’s worse than looking uncertain on television.

This will only help you locally, but volunteering will make you seem closer to people, and they’ll like you for it. Becoming one with the community you are a part of will build your practice and boost your brand locally.

Finally, it’s more important to have the correct contact information and address on your card than it is to have an amazing brand. It would be ridiculous to be well-known nationally and have people call the number on your card only to find out they can’t reach you. This will harm your practice not just because patients can’t get to you, but also because they won’t even want to anymore. Why would anyone go to a doctor who’s careless enough not to update his/her information? Word of this will definitely spread. Another thing to consider is adding signs that make reaching your clinic easier. A person going to a doctor is probably not in their best physical state, and the last thing they need is to get lost. Even if you’re a great doctor and people are visiting for follow-ups, it’s a waste of time to get lost on every visit. So, adding practice location signs will definitely reduce the trouble of reaching you, especially if your clinic isn’t particularly easy to get to.

Your brand will affect your practice and the heights you can reach as a doctor. A poor brand will result in a stagnant practice without many changes, but your brand being on the rise will mean the same for your clinic. Working on yourself is the most important factor to consider, or else everything you have done will be wasted. Having a great team will be terrific both for you and your patients, as they’ll undoubtedly make life much easier. Promoting yourself online or through television are also great ways to build a good reputation and brand across the country. Having a great brand is important, and you should always strive to have a bigger one, even if your current conditions seem fine to you.