When and How to Refuse to Treat a Patient

When and How to Refuse to Treat a Patient

As a healthcare professional, you have an ethical, legal, and professional obligation to address a patient’s needs.

Is the Internet the new “Word of Mouth”?

Is the Internet the New “Word of Mouth”?

“Word of Mouth” (WOM) is, by far, the most effective form of advertising.

What Should Doctors Wear?

What Should Doctors Wear?

What comes to your mind when you think of doctors?

Delivering Bad News to Your Patients

Delivering Bad News to Your Patients

As a doctor, delivering bad news to patients is one of the most difficult and unavoidable responsibilities in the practice of medicine.

How Patient Reviews Can Benefit Your Medical Practice

How Patient Reviews Can Benefit Your Medical Practice

Similar to other businesses, medical practices must implement marketing strategies in order to accomplish both long- and short-term goals. Most medical practices choose to implement a blend of different marketing strategies with an aim to increase revenue, gain a competitive edge, advertise products and services, or venture out into new markets. While there are hundreds of strategies to market your medical practice, nothing can compete with a long-term approach to increase your reputation.