Medical Practice and the Benefits of Legal Perspective

Medical Practice and the Benefits of Legal Perspective

If you are a doctor running your own medical practice, caring for patients and managing your staff are likely to take up much of your valuable time.

doctor with marketing strategy

6 Common Mistakes Physicians Make in Medical Marketing

In today’s digitally driven world, it is of great importance for medical practices and the physicians who operate within them to build an online presence and foster positive relationships. Social media is an ever-expanding and ever-changing virtual highway that is often difficult to navigate. When everything is so public, one simple mistake can lead to professional ruin. There are best practices to marketing your practice; however, sometimes success is more about knowing what NOT to do. To ensure you and your medical practice don’t become another statistic, take note of the following six most common mistakes physicians make online. Do you fall into one of these categories?

DOs and DON'Ts of Physician Blogging

What Are the DOs and DONT's of Physician Blogging?

Writing a physician blog can be an extremely effective way to drive traffic to your website and establish yourself as an authority in your field. More so, you can provide your readers with the latest medical news and stay on the radar with your current patients. Yet, there are certain dos and don’ts you should follow in order to make your blog more successful and effective in the long run.

Medical practice marketing strategies

The Best Ways for Medical Practices to Reach More Patients

In today’s modern world, both marketing and media have become a fundamental part of organizational growth–even for medical practices. To reach audiences such as consumers, patients, adolescents, seniors, and so on, you need to target your messages and marketing methods. The truth of the matter is, with the rising advancements in technology, more and more individuals are turning to the internet for answers, including health-related information. Therefore, you need to align your medical marketing strategies with what the marketplace is looking for.

Should Physicians Use Social Media?

Should Physicians Use Social Media?

Social media has become an increasingly popular tool for communicating with patients, educating the public, and interacting with colleagues. Technology is growing at a rapid speed, and establishing a digital presence is one of the most powerful and cost-effective ways for physicians to increase their online reputations.