This one is simple. Bras. Are. Expensive!

While Free The Nipple may be making strides, in the meantime most women will be wearing bras every single day. If you're going to be wearing something every day, you want it to be comfortable!

Women come in all different shapes and sizes, and have different needs when it comes to finding the perfect bra. Some are completely uncomfortable or unflattering, so when you find one that really works for you, price is not an issue.

Plus, bras completely alter how clothing looks on top of them. Too much padding, excessive lace, or protruding underwire can show through tops. Conversely, too little padding and a lack of underwire changes the shape to something some women might not want.

All that being said, not all women go crazy when it comes to finding new bras. Some search for the best deals to purchase the bras they love!